Bringing creativity and expertise to everything we do.

This portfolio is a collection of ROOTED work — highlighting the brands, content, and creative projects brought to life through strategy, storytelling, and social-first visuals. Each project reflects her ability to create content that feels both intentional and authentic.

CURA

THE SCULPTED SOCIETY

A woman in workout attire sitting on a stationary bike, with another woman in workout clothes standing with her hands on her hips in the background. Text overlays promote a rebirth method for moms to stay strong and include a call to action to learn more.
Pregnant woman exercising on a treadmill in a gym with another woman behind her, both wearing black workout clothes and pink shoes.
Women competing in a race at a sports event inside a large indoor stadium, with a sign that says '#6 - PREGNANT ≠ FRAGILE' and a caption about strength in pregnant women.
Group of women participating in a fitness competition or workout, with two women doing sled push exercises in the foreground. Others stand around, watching or waiting their turn. The gym has gray walls and various workout equipment.
Two women in athletic wear pose with flexed arms in front of a large digital billboard in Boston. One woman is taller, has dark hair, and is wearing a black sports bra and shorts. The other is shorter, also with dark hair, and wearing a black sports bra and shorts. The billboard reads 'HWPO HYROX BOSTON' and an overlay at the top says '#5 - TRAIN WITH YOUR BESTIE'. Text at the bottom right encourages finding someone to push, laugh, and scream through workouts together.
Advertisement for The Sculpted Society, a monthly subscription program to help sculpt the body and mindset with support. Features two women in athletic wear, one with arms raised and the other holding dumbbells. Enrollment opens Friday, September 12.

ROSI